The Mahou project is one of the most important in the birth of the studio. It was one of the first projects we did for a client other than Nieto Sobejano and we had to confirm that we knew how to win outside of them. It was one of the most popular competitions at the time and helping Héctor win the first prize was an honour and a source of great pride. Hector gave us a lot of creative freedom and that made us explore different compositions and for the first time we made images with the end client’s brand image in mind. All the images have something that connects them with the spirit of Mahou.
We have to enlarge the space through its reflections. The challenge is to achieve a traditional Madrid atmosphere with elements of avant-garde architecture.
